Restoring the Legacy of the Spice Coast.
The history of the Malabar Coast is written in spice. For centuries, the world looked to our hills for the finest pepper, the most fragrant cardamom, and the sweetest cinnamon. But somewhere along the way, quantity replaced quality. "Malabar" became a label, not a standard.
Farmers 10 was born to correct this. We are not traders; we are neighbors to the growers. We operate on a simple principle: The best flavor comes from the best farming practices. By sourcing directly from the high-altitude belts of Idukki and Wayanad, we ensure that the spices you use are rich in natural essential oils—the source of all flavor and medicinal value.
To de-commoditize the Indian kitchen by delivering farm-origin ingredients that retain their full botanical potency.
To be the global benchmark for "Clean Label" spices, proving that purity is the ultimate luxury.
"I started Farmers 10 because I couldn't find the taste of my childhood in the city. The pepper didn't bite; the turmeric lacked that deep orange glow. I realized that the best produce was being exported or diluted."
"Farmers 10 is my attempt to shorten the distance between the Idukki farmer and your dining table. Every packet we send out is a product I use in my own kitchen. It is lab-tested, harvested at peak maturity, and packed with pride. This is not just a business; it is a tribute to the land that raised us."
- Founder, Farmers 10